Market & positioning Positioning & Messaging Turn a fuzzy product story into a sharp market frame, message hierarchy, and proof plan.
Market & positioning Category & Narrative Design Create the category frame and narrative that makes a new or crowded market legible.
ICP & segmentation ICP Builder Build an SDR-runnable ICP with tiers, disqualifiers, signals, personas, and a scoring rubric.
ICP & segmentation TAM / SAM / SOM Sizing Size the market with explicit definitions, assumptions, and a reachable wedge.
Market & positioning GTM Motion Selection Choose sales-led, PLG, hybrid, channel, or community motion against actual economics.
Pipeline & outbound Cold Outbound Sequence Build a signal-aware five-touch sequence with deliverability, copy logic, tests, and reply handling.
Pipeline & outbound Signal-Based Outreach Turn job changes, funding, hiring, and stack signals into prioritized outreach plays.
Pipeline & outbound LinkedIn Outbound Build a safe connection-to-conversation motion that complements email.
Pipeline & outbound MQL → SQL Handoff Define qualification, routing, SLAs, disqualification, and the feedback loop between marketing and sales.
Sales execution Discovery Call Runner Run discovery that separates real deals from polite interest using operator-grade questions.
Sales execution Demo Script Builder Build a discovery-driven demo around one buyer use case instead of a feature tour.
Sales execution Multithreading & Champion Building Map the buying committee and build internal advocacy before a single-threaded deal stalls.
Sales execution Deal Negotiation & Closing Engineer the path to signature with a mutual action plan and disciplined concessions.
Economics & planning Business Case & ROI Builder Build the conservative economic case a champion can take to the budget owner.
Economics & planning Pricing & Packaging Design pricing that captures value, anchors correctly, and creates expansion.
Economics & planning SaaS Metrics & Unit Economics Compute the metrics that actually steer a revenue motion and identify the levers behind them.
Economics & planning Forecasting & Pipeline Review Create a forecast process that surfaces slip before it kills the quarter.
Economics & planning Quota & Capacity Planning Reconcile company targets with ramped capacity, coverage, territories, and hiring timing.
Retention & expansion Customer Onboarding & Time-to-Value Design onboarding around the activation moment that predicts retention.
Retention & expansion Churn & Retention Engineering Catch churn early with health signals, risk tiers, save plays, and renewal timing.
Retention & expansion Expansion & NRR Motion Build land-and-expand around whitespace, signals, ownership, and customer value.
Retention & expansion QBR & Strategic Account Planning Run account reviews that prove value, de-risk renewal, and surface expansion.
Content & distribution LinkedIn Content Engine Turn one operator insight into a sharp post, optional carousel, and repurpose chain.
Content & distribution AEO Content Optimizer Rewrite commercial content so AI search systems can understand, cite, and retrieve it.
Content & distribution Programmatic Content Build useful programmatic pages without creating index bloat or thin content.
Content & distribution Reddit Thread Engagement Find and answer relevant threads with an operator voice that earns qualified attention.
Team & process Founder-Led Sales → First Rep Decide when and how to hand founder-led sales to the first rep without breaking the motion.
Team & process GTM Hiring Scorecards Hire GTM reps against outcomes and observable behaviors instead of charisma.
Team & process Rep Ramp & Enablement Create a measurable ramp with certification gates, coaching, and early-warning signals.
Team & process Comp Plan Designer Design compensation that drives the behavior and economics the motion needs.
Team & process Sales Process Install Install a usable sales process with exit criteria, ownership, and inspection.
Stack & tooling GTM Stack Audit Audit cost, redundancy, switching risk, and AI readiness across the whole stack.
Stack & tooling Tool Selection & Build-vs-Buy Choose the right tool—or decide to build, wait, or buy nothing yet.
Stack & tooling AI & Headless Readiness Grade whether a tool can actually be driven by an agent or is only AI-washed.
Stack & tooling Vendor Due Diligence Ask the questions vendors avoid about lock-in, implementation, AI claims, and viability.
Stack & tooling SaaS Renewal Negotiation Turn renewal timing into leverage with anchors, BATNA, and a concession map.
Stack & tooling Stack Consolidation Execute a stack reduction without breaking data, integrations, or the GTM motion.
Stack & tooling Vendor Due Diligence Questions Pressure-test a vendor before signing on data, commercial terms, implementation, and AI claims.
AI-native operations AI-Native Operating Model Map where AI should own judgment, where humans stay in control, and where systems remain rails.
AI-native operations GTM Experiment Loop Turn a GTM hypothesis into a measured experiment with kill criteria and a decision date.
Stack & tooling GTM Stack Architecture Design a lean GTM control center around owned orchestration and rented infrastructure rails.
AI-native operations GTM AI Toolkit Builder Assemble the smallest useful AI toolkit for a stage, motion, and team constraint.