Positioning & Messaging
Turn a fuzzy product story into a sharp market frame, message hierarchy, and proof plan.
WHAT YOU'LL GETPositioning statement, one-liner, value props, and message hierarchy.
STACKSWAP / OPERATOR PROMPTS
125 prompts for real operator work.
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OPERATING LIBRARY● LIVE
125
operator workflows
PLATFORMChat · Claude · Codex
INPUTYour context, not generic advice
OUTPUTAn artifact you can actually use
THE LIBRARY
Browse free GTM prompts.
125 operator-built prompts for the GTM work in front of you.
125 workflowsCopy-ready · platform-flexible · operator-built
Category & Narrative Design
Create the category frame and narrative that makes a new or crowded market legible.
WHAT YOU'LL GETCategory thesis, narrative arc, buyer frame, and content map.
ICP Builder
Build an SDR-runnable ICP with tiers, disqualifiers, signals, personas, and a scoring rubric.
WHAT YOU'LL GETTiered ICP document and 0–100 account scorecard.
Cold Outbound Sequence
Build a signal-aware five-touch sequence with deliverability, copy logic, tests, and reply handling.
WHAT YOU'LL GETPaste-ready sequence and experiment plan.
Signal-Based Outreach
Turn job changes, funding, hiring, and stack signals into prioritized outreach plays.
WHAT YOU'LL GETSignal taxonomy, source map, plays, openers, and freshness SLAs.
Discovery Call Runner
Run discovery that separates real deals from polite interest using operator-grade questions.
WHAT YOU'LL GET30-minute call plan, note structure, and post-call MEDDPICC.
Pricing & Packaging
Design pricing that captures value, anchors correctly, and creates expansion.
WHAT YOU'LL GETThree-tier structure, packaging logic, and negotiation guardrails.
Forecasting & Pipeline Review
Create a forecast process that surfaces slip before it kills the quarter.
WHAT YOU'LL GETStage exit criteria, forecast categories, deal scorer, and weekly agenda.
LinkedIn Content Engine
Turn one operator insight into a sharp post, optional carousel, and repurpose chain.
WHAT YOU'LL GETContent kit with hooks, post, CTA, and five-use repurpose plan.
Founder-Led Sales → First Rep
Decide when and how to hand founder-led sales to the first rep without breaking the motion.
WHAT YOU'LL GETReadiness assessment, hire decision, handoff, and 90-day ramp.
GTM Stack Audit
Audit cost, redundancy, switching risk, and AI readiness across the whole stack.
WHAT YOU'LL GETKeep/replace/drop scorecard, savings range, and renewal calendar.
AI-Native Operating Model
Map where AI should own judgment, where humans stay in control, and where systems remain rails.
WHAT YOU'LL GETAI operating model, control points, and 90-day adoption plan.
Agent Evaluation Harness
Compare coding agents on the same task, evidence standard, and definition of done. Leave vibes out of the score.
WHAT YOU'LL GETReusable task spec, acceptance rubric, evidence log, verification record, retry/cost ledger, and comparative scorecard.
TAM / SAM / SOM Sizing
Size the market with explicit definitions, assumptions, and a reachable wedge.
WHAT YOU'LL GETMarket-sizing model with assumptions and sensitivity notes.
GTM Motion Selection
Choose sales-led, PLG, hybrid, channel, or community motion against actual economics.
WHAT YOU'LL GETMotion decision, sequencing, and downstream org implications.
LinkedIn Outbound
Build a safe connection-to-conversation motion that complements email.
WHAT YOU'LL GET21-day LinkedIn motion, filters, scripts, and safety rules.
MQL → SQL Handoff
Define qualification, routing, SLAs, disqualification, and the feedback loop between marketing and sales.
WHAT YOU'LL GETRouting policy, SLA matrix, and feedback fields.
Demo Script Builder
Build a discovery-driven demo around one buyer use case instead of a feature tour.
WHAT YOU'LL GETThree-act demo script, branches, and leave-behind.
Multithreading & Champion Building
Map the buying committee and build internal advocacy before a single-threaded deal stalls.
WHAT YOU'LL GETStakeholder map, champion test, EB-access plan, and blocker plays.
Deal Negotiation & Closing
Engineer the path to signature with a mutual action plan and disciplined concessions.
WHAT YOU'LL GETClose plan, paper-process map, concession ladder, and slip prevention.
Business Case & ROI Builder
Build the conservative economic case a champion can take to the budget owner.
WHAT YOU'LL GETROI model, payback, status-quo cost, and champion one-pager.
SaaS Metrics & Unit Economics
Compute the metrics that actually steer a revenue motion and identify the levers behind them.
WHAT YOU'LL GETBoard-ready metrics scorecard and action levers.
Quota & Capacity Planning
Reconcile company targets with ramped capacity, coverage, territories, and hiring timing.
WHAT YOU'LL GETCapacity model, quota plan, and back-scheduled hiring plan.
Customer Onboarding & Time-to-Value
Design onboarding around the activation moment that predicts retention.
WHAT YOU'LL GETHandoff, milestone plan, owners, risks, and graduation criteria.
Churn & Retention Engineering
Catch churn early with health signals, risk tiers, save plays, and renewal timing.
WHAT YOU'LL GETHealth model, risk SOP, save plays, and win-back motion.
Expansion & NRR Motion
Build land-and-expand around whitespace, signals, ownership, and customer value.
WHAT YOU'LL GETExpansion thesis, signal map, plays, and NRR model.
QBR & Strategic Account Planning
Run account reviews that prove value, de-risk renewal, and surface expansion.
WHAT YOU'LL GETAccount plan, stakeholder map, QBR agenda, and value story.
AEO Content Optimizer
Rewrite commercial content so AI search systems can understand, cite, and retrieve it.
WHAT YOU'LL GETChunk rewrite plan, FAQ, schema spec, and measurement plan.
Programmatic Content
Build useful programmatic pages without creating index bloat or thin content.
WHAT YOU'LL GETData source, template, linking system, guardrails, and prune loop.
Reddit Thread Engagement
Find and answer relevant threads with an operator voice that earns qualified attention.
WHAT YOU'LL GETThread rubric, account warmup, reply system, and measurement.
GTM Hiring Scorecards
Hire GTM reps against outcomes and observable behaviors instead of charisma.
WHAT YOU'LL GETRole scorecard, interview loop, work sample, and debrief rubric.
Rep Ramp & Enablement
Create a measurable ramp with certification gates, coaching, and early-warning signals.
WHAT YOU'LL GET30/60/90 ramp, certification, coaching cadence, and ramp metrics.
Comp Plan Designer
Design compensation that drives the behavior and economics the motion needs.
WHAT YOU'LL GETOTE, quota, accelerators, ramp, SPIFs, and clawbacks.
Sales Process Install
Install a usable sales process with exit criteria, ownership, and inspection.
WHAT YOU'LL GETStage map, exit criteria, manager cadence, and rollout plan.
Tool Selection & Build-vs-Buy
Choose the right tool. The answer may also be to build, wait, or buy nothing yet.
WHAT YOU'LL GETJob-defined requirements, shortlist, TCO, and pilot design.
AI & Headless Readiness
Grade whether a tool can actually be driven by an agent or is only AI-washed.
WHAT YOU'LL GET0–100 score, A–F grade, evidence, and plan.
Vendor Due Diligence
Ask the questions vendors avoid about lock-in, implementation, AI claims, and viability.
WHAT YOU'LL GETBuyer question bank, good/bad answers, and red flags.
SaaS Renewal Negotiation
Turn renewal timing into leverage with anchors, BATNA, and a concession map.
WHAT YOU'LL GETRenewal brief, target/walkaway, ask ladder, and script.
Stack Consolidation
Execute a stack reduction without breaking data, integrations, or the GTM motion.
WHAT YOU'LL GETMigration runbook, parallel run, rollback triggers, and savings tracking.
GTM Experiment Loop
Turn a GTM hypothesis into a measured experiment with kill criteria and a decision date.
WHAT YOU'LL GETExperiment brief, scorecard, decision rule, and next action.
GTM Stack Architecture
Design a lean GTM control center around owned orchestration and rented infrastructure rails.
WHAT YOU'LL GETTarget architecture, ownership map, and migration sequence.
GTM AI Toolkit Builder
Assemble the smallest useful AI toolkit for a stage, motion, and team constraint.
WHAT YOU'LL GETAI workflow map, tool roles, and build-versus-buy decisions.
Account Research Brief
Turn a company website, filings, hiring, and public signals into a fact-checked account brief.
WHAT YOU'LL GETAccount brief, trigger map, hypotheses, and research gaps.
Pre-Call Planning
Prepare for a first meeting with relevant business context, hypotheses, questions, and a clear win condition.
WHAT YOU'LL GETOne-page call plan and question tree.
Post-Call Follow-Up
Convert notes or a transcript into a specific follow-up that earns the next meeting.
WHAT YOU'LL GETFollow-up email, recap, commitments, and next-step agenda.
Call Transcript Coach
Grade a sales call against a defined rubric and turn the findings into the next practice reps need.
WHAT YOU'LL GETCall scorecard, evidence, coaching notes, and practice plan.
Discovery Call Roleplay
Practice discovery with an adaptive buyer persona that reveals information only when earned.
WHAT YOU'LL GETRoleplay setup, buyer profile, scoring rubric, and debrief.
Objection Handling
Diagnose the real concern behind an objection and build a credible response without arguing.
WHAT YOU'LL GETObjection tree, response options, proof needed, and next question.
Proposal Builder
Turn discovery evidence into a buyer-specific proposal that makes the decision easy to defend.
WHAT YOU'LL GETProposal outline, executive summary, scope, outcomes, and assumptions.
RFP Response Builder
Answer an RFP with traceable evidence, clear gaps, and a response strategy that avoids overpromising.
WHAT YOU'LL GETCompliance matrix, draft answers, questions, and red flags.
Mutual Action Plan
Back-schedule a complex deal from the buyer's decision date to signed agreement.
WHAT YOU'LL GETMutual action plan, owners, dates, dependencies, and slip triggers.
Deal Risk Review
Inspect an opportunity for evidence of a real, winnable deal before forecast time.
WHAT YOU'LL GETMEDDPICC-style risk review and close/no-close recommendation.
Win / Loss Analysis
Extract decision patterns from closed-won and closed-lost evidence without turning anecdotes into conclusions.
WHAT YOU'LL GETCoded themes, confidence, pattern map, and actions.
Competitive Battlecard
Build a useful battlecard around buyer decisions, proof, traps, and honest disqualification.
WHAT YOU'LL GETBuyer-facing comparison, talk track, proof map, and traps.
Buyer Persona Builder
Translate a target role into jobs, metrics, fears, triggers, language, and buying influence.
WHAT YOU'LL GETEvidence-led persona brief and messaging implications.
Jobs-to-be-Done Interview Guide
Design interviews that uncover switching moments, desired progress, and purchase criteria.
WHAT YOU'LL GETInterview script, probes, coding scheme, and synthesis plan.
Voice of Customer Synthesis
Cluster interviews, calls, reviews, and tickets into language the market actually uses.
WHAT YOU'LL GETQuote bank, themes, tensions, and message opportunities.
Message Testing
Compare positioning options against buyer clarity, relevance, differentiation, and proof.
WHAT YOU'LL GETMessage test matrix, variants, audience splits, and decision rule.
Category Entry Strategy
Choose how to enter a crowded category without copying incumbent language.
WHAT YOU'LL GETEntry wedge, contrast frame, proof plan, and sequence.
GTM Launch Plan
Turn a product launch into a sequenced plan across audience, message, channel, enablement, and measurement.
WHAT YOU'LL GETLaunch brief, timeline, owners, dependencies, and kill criteria.
90-Day GTM Plan
Build a focused first-quarter plan from stage, motion, constraints, and measurable outcomes.
WHAT YOU'LL GET90-day priorities, weekly milestones, owners, and scorecard.
Annual GTM Plan
Translate company goals into a sequenced GTM operating plan with explicit assumptions.
WHAT YOU'LL GETAnnual plan, quarterly bets, capacity, budget, and risks.
Marketing Campaign Brief
Define a campaign around a buyer problem, proof, distribution path, and measurable action.
WHAT YOU'LL GETCampaign brief, asset map, channel plan, and measurement.
Demand Generation Plan
Choose the smallest set of demand programs that can create learning and pipeline for the current stage.
WHAT YOU'LL GETProgram portfolio, budget, owner, experiment, and expected signal.
Lead Nurture Sequence
Design a useful nurture motion that earns a next action instead of filling inboxes.
WHAT YOU'LL GETSegment logic, sequence, content decisions, and exit criteria.
Outbound Account List Builder
Define a prioritized account list using fit, trigger, access, and evidence quality.
WHAT YOU'LL GETTiered account list schema, scoring rubric, and research queue.
Personalized Email Research
Find one relevant reason to reach out and reject weak personalization before writing.
WHAT YOU'LL GETResearch brief, signal confidence, opener options, and no-send rule.
Cold Call Opener
Create a concise, permission-based opener rooted in a real problem and plausible relevance.
WHAT YOU'LL GETOpeners, branches, objection paths, and practice notes.
LinkedIn Message Sequence
Build a low-pressure LinkedIn conversation around relevance and timing, not automation.
WHAT YOU'LL GETConnection note, message path, follow-up rules, and safety limits.
Partner Channel Plan
Assess whether partners can create distribution and design a testable partner motion.
WHAT YOU'LL GETPartner thesis, ideal partner, offer, activation, and scorecard.
Pipeline Hygiene
Turn a messy pipeline export into clear next actions, stale-deal rules, and required fields.
WHAT YOU'LL GETHygiene rules, exception report, and cleanup sequence.
CRM Field Design
Design the minimum CRM fields and definitions needed to operate the motion reliably.
WHAT YOU'LL GETField dictionary, requiredness rules, ownership, and governance.
CRM Migration Plan
Plan a CRM migration around data truth, workflow continuity, and rollback.
WHAT YOU'LL GETMigration inventory, mapping, cutover plan, QA, and rollback.
RevOps Incident Triage
Diagnose a revenue-system failure by separating symptoms, data issues, process gaps, and ownership.
WHAT YOU'LL GETIncident brief, hypotheses, tests, fix, and prevention.
Lead Routing Design
Design routing that matches speed, fit, ownership, and capacity without creating lead leakage.
WHAT YOU'LL GETRouting logic, SLA matrix, exceptions, and audit plan.
Territory & Segmentation Plan
Allocate accounts and capacity against opportunity, coverage, fairness, and motion fit.
WHAT YOU'LL GETSegmentation model, territory rules, coverage gaps, and rebalance triggers.
Sales Capacity Model
Model ramped capacity, conversion, coverage, hiring timing, and target attainment.
WHAT YOU'LL GETCapacity model assumptions, scenarios, and hiring implications.
Sales Manager 1:1
Turn a rep's current reality into a focused coaching conversation and specific commitments.
WHAT YOU'LL GET1:1 agenda, diagnosis, coaching questions, and follow-ups.
Sales Coaching Plan
Build a targeted improvement plan from observed behaviors, not personality judgments.
WHAT YOU'LL GETBehavior rubric, practice reps, coaching cadence, and evidence.
Sales Interview Kit
Evaluate GTM candidates on evidence of doing the job rather than confidence in an interview.
WHAT YOU'LL GETScorecard, structured questions, work sample, and debrief.
First GTM Hire Readiness
Decide whether the next hire should be sales, marketing, RevOps, or no hire yet.
WHAT YOU'LL GETReadiness diagnosis, role options, economics, and decision rule.
Customer Onboarding Email
Write an onboarding sequence that drives the first value milestone and clarifies ownership.
WHAT YOU'LL GETEmail sequence, milestone CTA, owner map, and escalation path.
Customer Health Score
Design a health model that is explainable, actionable, and calibrated to renewal risk.
WHAT YOU'LL GETSignal dictionary, weights, thresholds, and intervention plays.
Renewal Risk Review
Inspect an account before renewal for value, relationship, usage, commercial, and competitive risk.
WHAT YOU'LL GETRisk brief, evidence, save plan, and executive actions.
Customer Expansion Plan
Find credible expansion paths from customer outcomes, whitespace, and stakeholder change.
WHAT YOU'LL GETExpansion hypothesis, stakeholder plan, timing, and proof.
Customer Feedback Loop
Convert feedback into a prioritized product and GTM learning loop.
WHAT YOU'LL GETFeedback taxonomy, severity, frequency, owner, and response plan.
High-Intent Content Brief
Create a content brief that answers a specific buyer question and earns a next action.
WHAT YOU'LL GETSearch intent, outline, evidence plan, CTA, and internal links.
Case Study Interview Guide
Run a customer interview that captures before, change, proof, and credible outcomes.
WHAT YOU'LL GETInterview guide, follow-up probes, evidence checklist, and story spine.
Content Repurposing Engine
Turn one source artifact into useful channel-native distribution without repeating yourself.
WHAT YOU'LL GETRepurpose map, drafts, edits, and channel rules.
Website Conversion Audit
Diagnose whether a page makes the buyer's decision easier and recommends prioritized changes.
WHAT YOU'LL GETPage diagnosis, friction map, copy changes, and test plan.
Landing Page Brief
Structure a landing page around a specific audience, decision, proof, and conversion path.
WHAT YOU'LL GETPage architecture, copy brief, proof requirements, and QA checklist.
Pricing Page Audit
Evaluate pricing-page clarity, packaging logic, trust, friction, and buyer next steps.
WHAT YOU'LL GETDiagnosis, message hierarchy, experiment plan, and copy changes.
PQL Motion Design
Decide whether product usage can create a responsible sales signal and design the handoff.
WHAT YOU'LL GETSignal definition, thresholds, routing, playbook, and measurement.
Marketing–Sales SLA
Define the handoff agreement that protects speed, quality, ownership, and feedback.
WHAT YOU'LL GETSLA, definitions, escalation path, and inspection cadence.
Forecast Call Agenda
Run a forecast meeting that tests evidence and changes decisions rather than collecting updates.
WHAT YOU'LL GETAgenda, evidence questions, decision log, and follow-up rules.
Board GTM Update
Turn GTM activity and results into a board update about learning, risk, and capital allocation.
WHAT YOU'LL GETBoard narrative, metrics, risks, asks, and next-quarter bets.
GTM Dashboard Specification
Specify the smallest dashboard that answers the decisions the team actually makes.
WHAT YOU'LL GETDecision inventory, metric definitions, views, owners, and refresh rules.
GTM Experiment Prioritization
Rank experiments by learning value, expected impact, effort, and reversibility.
WHAT YOU'LL GETPrioritized backlog, scoring model, test briefs, and kill rules.
AI Workflow Risk Review
Assess an AI-assisted GTM workflow for hallucination, privacy, approval, and failure risks.
WHAT YOU'LL GETRisk register, controls, human checkpoints, and rollout plan.
Prompt Library Builder
Turn a recurring GTM job into a reusable, tested, versioned prompt with examples and quality gates.
WHAT YOU'LL GETPrompt spec, test cases, version notes, and usage guide.
Agent Regression Suite Builder
Turn real agent tasks into a maintained regression suite that catches quality, safety, and reliability drift.
WHAT YOU'LL GETTask dataset, expected outcomes, evaluators, release gate, and regression report.
Agent Security & Permission Review
Stress-test an agent workflow for prompt injection, data exposure, unsafe tools, and permission failures.
WHAT YOU'LL GETThreat model, permission matrix, attack cases, controls, and rollout decision.
Agent Cost / Latency Optimizer
Find the cheapest reliable path to a verified agent result without optimizing away quality or safety.
WHAT YOU'LL GETCost-per-success model, latency profile, retry analysis, optimization backlog, and guardrails.
Agent Handoff & Escalation Design
Design the human checkpoints, stop conditions, recovery paths, and escalation rules an agent workflow needs.
WHAT YOU'LL GETHandoff map, escalation policy, approval points, recovery playbook, and test cases.
Agent Observability & Trace Review
Inspect agent traces to find recurring tool errors, weak evidence, unnecessary loops, and hidden failure modes.
WHAT YOU'LL GETTrace taxonomy, sampled review, failure clusters, instrumentation gaps, and fixes.
Agent Judge / Rubric Calibration
Make agent evaluation trustworthy by calibrating human, code, and model judges against clear examples.
WHAT YOU'LL GETScoring rubric, anchor examples, judge comparison, disagreement log, and calibrated evaluator.
Agent Task Decomposition
Break ambiguous work into bounded agent tasks with clear inputs, outputs, dependencies, and stop conditions.
WHAT YOU'LL GETTask graph, work packets, dependency map, and completion checks.
Agent Context Engineering
Design the smallest context package that gives an agent the facts, constraints, examples, and tools it actually needs.
WHAT YOU'LL GETContext map, source hierarchy, retrieval rules, and context budget.
Agent Tool Selection
Choose and shape the tools an agent needs around capability, reliability, risk, and observability. Novelty is not a requirement.
WHAT YOU'LL GETTool requirements, capability matrix, schemas, failure policy, and pilot plan.
Agent Memory Design
Decide what an agent should remember, for how long, with what provenance, and when memory must be corrected or forgotten.
WHAT YOU'LL GETMemory policy, schema, retention rules, retrieval tests, and correction workflow.
Agent Knowledge Base Readiness
Audit whether a knowledge base is accurate, findable, current, permission-safe, and usable by an agent.
WHAT YOU'LL GETSource inventory, freshness policy, retrieval tests, gap list, and readiness score.
Agent Prompt Version Control
Create a change-management system for prompts, instructions, tools, evaluators, and release notes.
WHAT YOU'LL GETPrompt manifest, version policy, changelog, test gate, and rollback plan.
Agent Production Readiness Review
Decide whether an agent workflow is ready for real users, real data, and real consequences.
WHAT YOU'LL GETReadiness checklist, evidence pack, launch risks, owner map, and go/no-go decision.
Agent Incident Response
Handle an agent failure with containment, evidence preservation, root-cause analysis, communication, and prevention.
WHAT YOU'LL GETIncident timeline, severity assessment, containment plan, root cause, and corrective actions.
Agent Change Impact Review
Assess how a model, prompt, tool, data, permission, or workflow change could alter agent behavior.
WHAT YOU'LL GETChange map, affected evaluations, risk assessment, rollout plan, and rollback trigger.
Agent Human Review Queue
Design a review queue that routes the right agent outputs to the right humans with enough context to decide quickly.
WHAT YOU'LL GETQueue policy, priority rules, reviewer packet, SLA, and quality feedback loop.
Agent Data Quality Audit
Find the missing, stale, contradictory, or unauthorized data that makes an agent workflow unreliable.
WHAT YOU'LL GETData contract, quality checks, issue register, ownership map, and remediation plan.
Agent Workflow Coverage Map
Map where agents are used across a team, what value they create, and where risk or duplication is hiding.
WHAT YOU'LL GETWorkflow inventory, ownership map, coverage gaps, overlap analysis, and prioritization.
Agent Build vs Buy Decision
Decide whether an agent capability should be built, bought, composed, or left manual.
WHAT YOU'LL GETRequirements, option matrix, total cost model, risk analysis, pilot, and decision memo.
Agent Team Operating Model
Define how people and agents divide work, share context, approve actions, and learn from outcomes.
WHAT YOU'LL GETRole map, responsibility matrix, operating cadence, controls, and adoption plan.
Agent Adoption Scorecard
Measure whether an agent is becoming useful in practice through usage quality, verified outcomes, trust, and retained behavior.
WHAT YOU'LL GETAdoption metrics, leading indicators, cohort view, evidence plan, and intervention backlog.
Agent Vendor Due Diligence
Evaluate an agent vendor on capability, openness, data handling, reliability, economics, and exit risk.
WHAT YOU'LL GETVendor scorecard, evidence requests, risk register, contract questions, and recommendation.
Agent Automation Opportunity Map
Find the GTM work where agents can create leverage without hiding judgment, risk, or ownership.
WHAT YOU'LL GETOpportunity inventory, value/risk matrix, pilot candidates, and sequencing plan.
Agent Trust Communication Plan
Explain what an agent does, what it cannot do, what evidence it provides, and when a human remains accountable.
WHAT YOU'LL GETAudience map, trust narrative, usage guidance, disclosure language, and feedback loop.
GTM Meeting Agenda
Replace recurring status meetings with a decision-oriented agenda, evidence review, and action log.
WHAT YOU'LL GETMeeting agenda, decision questions, pre-read, and action register.
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