StackSwap / GTM engineering
GTM systems worth owning.
StackSwap is Nick French's GTM engineering workshop. We turn painful, expensive workflows into scoped software your team can own, update, and operate without another permanent SaaS subscription.
- Observe
- Question
- Test
- Learn
- Refine
- Ship
What survived.
Products that earned their place by surviving contact with reality.
No inbox. Just what needs you.
Communication without living in the communication layer.
AI work that compounds.
Context, decisions, evidence and lessons that survive the session.
Not a product. Not yet.
Bring us a problem.
Some problems should not become products. They just need to be solved correctly.
- Tightly scoped
- Senior-led
- No retainer dependency
- Clear handoff
See one focused problem carried from scope to working software.
↗We build with people. Not at them.
We look for real friction, create the simplest credible version of another way, and put it in front of the people who actually do the work.
They improve it—or kill it. What survives gets built.
How StackSwap worksNothing starts as a product.
We begin with signals from real work—recurring friction, workarounds and things people have learned to tolerate.
A possibility gets researched and watched. When the evidence is strong enough, we put the proposed solution in front of the people who actually live the problem.
They improve it—or kill it. What survives becomes a product.
- 01 Signal
- 02 Stone
- 03 Assay
- 04 Tumble
- 05 Prove
- 06 Polish
- 07 Pearl
Observe → Question → Test → Learn → Refine → Ship
Prove it.
- UsefulDoes it solve the actual problem?
- UsableCan someone use it without us?
- ViableCan it sustain itself?
- DurableWill it keep working?
- VerifiedDid reality agree?
Opinion is not a pass condition.
Better days.
Less administrative weight. More room for judgment, expertise, creativity and relationships.
Technology should extend people, not occupy them.
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