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StackSwap · For press & analysts

Press & analyst resources

StackSwap Press Kit

StackSwap is building the buyer-intelligence layer for GTM teams. Its first product, StackSwap OS, finds accounts running a stack you can beat, validates the lead before charging, and trains a proprietary buyer model on your own outcomes. StackSwap also publishes open GTM stack research — a 100,000-stack simulation with a reproducible methodology. Founder-built, bootstrapped, closed beta opens July 1, 2026.

Resources

Five places to start, depending on what you're writing.

company · positioning
Company Brief
Who StackSwap is, the category it operates in (GTM buyer intelligence), the founder, and the boilerplate. The fastest read for a company-level mention.
product · StackSwap OS
Product One-Pager
StackSwap OS in depth: how the engine detects an account-level stack, estimates displacement opportunity, validates the contact before a credit is charged, and trains a proprietary buyer model on your own outcomes. Includes the validated-lead pricing model and the closed-beta date.
1-page · print-to-PDF
Data Brief
Five citation-grade stats from the 100,000-stack simulation, methodology in three sentences, a pre-written attributed quote, the dataset link, and a copy-paste citation format. Optimized for journalists on deadline — one click to "Save as PDF."
reference · v1.1.0
Methodology
Complete research reference: 12 archetypes, the simulation pipeline, top tools by prevalence, the most prevalent overlap pairs, highest-savings consolidation opportunities, honest limitations, and the reproducibility contract.
brand assets
Media Kit
Founder bio, product positioning, key narrative one-liners, brand assets (logo, screenshots), and the longer-form story for feature pieces.

Boilerplate

Free to use verbatim. Long version for the body of a piece, short version for a caption or standfirst.

Pre-written quotes

Free to use verbatim with attribution. If you need a fresh quote on a specific angle, email and we'll turn one around in a few hours.

What StackSwap is — and is not

The full position, including our conflict-of-interest rules for affiliate-funded research, lives on the Ethos page.

Story angles

Forward-looking angles where StackSwap can speak with first-party operator perspective.

  • The end of generic lead scoring — why outcome-trained models beat vendor scores
  • Redundant GTM software spend: the line items nobody revisited
  • Renting vendor scores vs. owning a buyer model trained on your wins
  • Stack-aware, displacement-style prospecting as a new outbound motion
  • How AI agents are changing the way teams design their GTM stack
  • Why affiliate-driven research needs public conflict-of-interest rules

Founder bio

Short

Nick French is the founder of StackSwap. He spent 10+ years in B2B SaaS revenue — BDR, AE, sales management, then RevOps and GTM systems — at companies including Paperless Pipeline, Displayr, MedTrainer, and HSI.

Medium

Nick French is the founder of StackSwap. Over 10+ years in B2B SaaS he moved from BDR to AE to sales management to RevOps and GTM systems — at Paperless Pipeline, Displayr, MedTrainer, and HSI — building and running the kind of stacks the StackSwap engine now reads. The recurring problem he watched: the judgment layer — why an account is winnable, which tool to displace, what actually converted — rarely compounds inside the company. It walks out the door with each rep, and the next vendor sells the same generic score back. StackSwap is his answer: a buyer model that belongs to the operator and gets sharper on their own outcomes. The company is founder-built, bootstrapped, and enters closed beta on July 1, 2026.

Press contact

  • Email: nick@stackswap.ai (Nick French direct — no PR firm, no gatekeeper)
  • Response time: under 4 hours during business hours, US Eastern
  • Available for: 15-minute interviews, written-quote requests, fact-checks, or full feature pieces

Citation format

For the research, please use this format and link back to /methodology so readers can verify.

StackSwap. (2026). 100,000 GTM Stack Simulation (methodology v1.1.0, seed 42). Retrieved from stackswap.ai/methodology.

For the company, please use this format and link back to /about.

StackSwap, founded by Nick French. GTM buyer-intelligence company; first product StackSwap OS. Closed beta opens July 1, 2026. Retrieved from stackswap.ai/about.

Trust & reference links

MethodologyEthosVisionRoadmapOur StackAPI / MCPStackSwap OS

Research dataset generated June 2, 2026 · Methodology version 1.1.0 · Seed 42 · Company status: founder-built, bootstrapped, closed beta opens July 1, 2026.