StackSwap · About the founder

Nick French builds the AI-native revenue systems that are quietly replacing the traditional sales stack.

Currently Head of Growth & Revenue Operations at Paperless Pipeline. Previously Director of GTM at Displayr, where he built a $2M+ outbound revenue engine from first principles and hired and managed six BDRs. 1000+ product demos personally conducted, at a 40%+ win rate. Before B2B SaaS: five years as a US Air Force Aerospace Maintenance Crew Chief on Boeing KC-135s. MBA from Western Governors University; BS Biology from Washington State University. StackSwap is what Nick builds concurrently — the decision intelligence layer he wished he had every time he was running revenue.

Career arc

US Air Force — Aerospace Maintenance Crew Chief. 2010 to 2015, Wichita KS and Spokane WA. Boeing KC-135 (the strategic refueler). Maintenance, launch, and recovery operations — the job whose product is operational readiness. Maintainer of the Month. Knuckle Buster Award for technical excellence. Airman Leadership School. Associate degree (AAS Aviation Maintenance Technology) through the Community College of the Air Force.

AmeriCorps — Vet Corps Navigator. 2015 to 2018, Richland WA. Mentored 100+ student veterans through benefits, career placement, and goal-setting at Washington State University. President of the WSU Veterans Club. Student Leadership Advisory Board. CRM-based case management — the first time Nick lived inside a sales system, just pointed at a different problem.

BDR. Pasco WA, 2018. Top performer, promoted into sales after seven months. 10,000+ outbound calls. Daily stack: Salesforce, Outreach, ZoomInfo — ZoomInfo back when BDR managers were still emailing Excel lead lists in place of modern contact databases.

Health & Safety Institute — Sales Account Manager. 2018 to 2021. Portfolio of 200 accounts, $1.3M ARR. Consistent top-3 performer of 12 for renewals, upsell, and cross-sell. eLearning for high-risk work environments (OSHA and MSHA compliance). Salesforce, Outreach, ZoomInfo, Gong.

MedTrainer — Regional Sales Manager. 2021 to 2022. Healthcare SaaS — credentialing, compliance, and eLearning for hospitals. Generated $250K+ ARR in a limited New York territory while working remote from Texas. 110% of quota. Channel partnerships with McKesson, ADP, CARR.

Displayr — Director of GTM / Business Development. 2022 to 2024. Built the North American outbound revenue engine from first principles for a complex statistical SaaS platform. $2M+ in new revenue. Hired, trained, and managed six BDRs. Built and operated the full revenue tech stack — Salesforce, Outreach, ZoomInfo, Gong, Orum, Jira, and reporting in Excel. Established the playbooks, the coaching frameworks, and the executive forecasting cadence.

Paperless Pipeline — Sales / RevOps → Head of Growth & Revenue Operations. 2024 to present. Designed and operates the end-to-end revenue engine spanning AI-powered outbound, inbound demand capture, lifecycle automation, marketing systems, revenue reporting, and AI product tooling. Architected the AI SDR infrastructure handling ICP targeting, personalization, qualification, and reply management. Built an LLM-powered knowledge base assistant that searches help documentation in real time and answers customer and prospect questions during evaluation. Personally runs 1000+ product demos at a sustained 40%+ win rate.

StackSwap.ai — Founder / Builder. February 2026 to present. Concurrent with the Paperless Pipeline role. The AI-native GTM intelligence engine he'd wanted at every prior stop — built on the same Claude + OpenAI + Cursor + Vercel + Supabase stack he now uses inside Paperless Pipeline to replace the $80k+/year legacy SaaS most teams are still paying for.

Tool tenure (not just certifications)

Most operators have used these tools. Few have used them across this many companies, this many roles, and this many product eras. That depth is why StackSwap's opinions on each vendor land where they do.

  • ZoomInfo — since BDR managers were still emailing Excel lead lists in place of modern contact data. Across five companies, every role from BDR to Director of GTM. ZoomInfo SalesOS Certification, December 2023.
  • Salesforce — Classic and Lightning eras both. Every B2B SaaS role from 2018 forward. Built the Displayr Salesforce instance from scratch including custom reporting, forecast workflows, and BDR-team rollups.
  • Outreach — daily user since 2018, admin since 2022. Admin Specialist, Manager Specialist, and Prospecting Specialist certifications (all June 2023).
  • HubSpot — used since it was still inbound-only and SEO was its center of gravity. HubSpot Sales Hub Software certification, May 2024.
  • Gong, Orum, Jira, Excel — the support stack around the pipeline. Reporting workflows, dial automation, ticketing, executive dashboards.

The AI-native build stack

StackSwap is built solo, weekly, on AI-native infrastructure. The same kind Nick is now standing up inside Paperless Pipeline to replace the legacy revenue stack.

  • OpenAI · Claude · Cursor · Claude Code — the reasoning and code-generation layer
  • GitHub · Vercel — source of truth and deploy
  • Supabase — Postgres, auth, edge functions, and storage
  • Python — data + simulation work behind StackScan

The point: StackSwap isn't outsourced or contracted. It's built by an operator using the same AI tools he's recommending to the operators reading the site.

Credentials

Education.

  • MBA, Business Administration — Management & Operations. Western Governors University.
  • BS, Biology / Biological Sciences. Washington State University. President, WSU Veterans Club. Student Leadership Advisory Board.
  • AAS, Aviation Maintenance Technology. Community College of the Air Force.

Military. US Air Force Aerospace Maintenance Crew Chief, October 2010 to November 2015 (5 years 2 months). Boeing KC-135 strategic refueler in Wichita KS and Spokane WA. Airman Leadership School. 100% QA pass ratings during inspections. Maintainer of the Month and the Knuckle Buster Award for technical excellence and quality assurance performance.

Professional certifications.

  • Outreach Admin Specialist — June 2023
  • Outreach Manager Specialist — June 2023
  • Outreach Prospecting Specialist — June 2023
  • ZoomInfo SalesOS Certification — December 2023
  • HubSpot Sales Hub Software — May 2024

Why StackSwap exists

B2B SaaS GTM teams waste 30-40% of their tool budget on overlapping software. Most GTM stacks have 3-5 tools doing the same job because nobody owns the "say no" discipline and adding a tool takes one click while removing a tool takes a quarter of political capital.

StackSwap audits the stack and shows the overlap. The Operator Playbook ships the frameworks that prevent the overlap from coming back. The services menu does the implementation work for teams that want a partner, not just a tool. Three layers, one philosophy: operator-grade decision intelligence for B2B SaaS revenue teams.

How to reach Nick

LinkedIn: @nicholasafrench is the best place. DMs are open.

Email: nick@stackswap.ai. He reads everything. Replies are typically same-day during business hours, slower on weekends.

Newsletter: Nick does not run one. The site updates when there is something worth shipping; there is no weekly cadence to keep up with.

Frequently asked

StackSwap is run by Nick French. Currently Head of Growth & Revenue Operations at Paperless Pipeline. Previously Director of GTM / Business Development at Displayr, where he built a $2M+ outbound revenue engine from first principles and hired/managed six BDRs. Before SaaS, five years in the US Air Force as an Aerospace Maintenance Crew Chief on Boeing KC-135s. MBA from Western Governors University; BS Biology from Washington State University. Admin-certified on Outreach, ZoomInfo SalesOS, and HubSpot Sales Hub.

Nick French is the founder of StackSwap and currently Head of Growth & Revenue Operations at Paperless Pipeline. His career arc: US Air Force Aerospace Maintenance Crew Chief (2010–2015, Boeing KC-135) → AmeriCorps Vet Corps Navigator at Washington State University (2015–2018) → BDR (2018, promoted into sales in 7 months after 10,000+ outbound calls) → Sales Account Manager at Health & Safety Institute (2018–2021, 200 accounts / $1.3M ARR) → Regional Sales Manager at MedTrainer (2021–2022, 110% of quota) → Director of GTM / Business Development at Displayr (2022–2024, $2M+ outbound revenue engine, 6 BDRs hired and managed) → Paperless Pipeline (2024–present). MBA from Western Governors University. 1000+ product demos personally, 40%+ win rate.

StackSwap is a B2B SaaS decision-intelligence layer. The core product (StackScan) audits a B2B SaaS company's GTM tool stack for overlap and hidden cost; the Operator Playbook ships eleven Claude Code skills for B2B SaaS operators; the services menu adds done-with-you implementation and AEO/LLMSEO audits. Everything is built for operators making real GTM decisions, not for content readers.

Since the days when BDR managers were still emailing Excel lead lists in place of a contact database. Across the BDR, AM, Regional Sales Manager, Director of GTM, and RevOps roles (2018–present), the daily stack has been Salesforce (Classic and Lightning), Outreach, ZoomInfo, and Gong — with HubSpot added once Sales Hub matured beyond the inbound-only origin. Admin-certified on Outreach (Admin, Manager, Prospecting — 2023), ZoomInfo SalesOS (2023), and HubSpot Sales Hub (2024).

OpenAI, Claude, Cursor, GitHub, Vercel, and Supabase. The same AI-native stack he uses to replace the $80k+/year legacy SaaS most teams still pay for. StackSwap is shipped weekly using Anthropic and OpenAI models in a Cursor + Claude Code loop; the whole site is operator-built, not contracted out.

LinkedIn (@nicholasafrench) is the best place to reach Nick. Email goes to nick@stackswap.ai. He occasionally posts long-form GTM analysis on the StackSwap site and shorter takes on LinkedIn. He does not run a newsletter.

Because every framework on the site comes from running the motion, not from reading about it. Nick has been the BDR with the dialer (10,000+ cold calls), the AE with the quota (110% at MedTrainer, top-3 of 12 at HSI), the leader hiring and firing BDRs (six at Displayr), and the operator inside Salesforce, Outreach, ZoomInfo, Gong, and HubSpot at admin level for the better part of a decade. The voice is operator-to-operator, not commentator-to-audience. If a claim isn't backed by lived experience or the StackScan simulation methodology, the page says so.

Author bio (canonical): Nick French, Founder, StackSwap. Head of Growth & Revenue Operations at Paperless Pipeline; founder of StackSwap. Built a $2M+ outbound revenue engine as Director of GTM at Displayr (hired and managed 6 BDRs). 1000+ product demos personally, 40%+ win rate. Before B2B SaaS: US Air Force Aerospace Maintenance Crew Chief on Boeing KC-135s (2010–2015). MBA, Western Governors University; BS Biology, Washington State University. Admin-certified on Outreach, ZoomInfo SalesOS, and HubSpot Sales Hub. LinkedIn.