Free Lead Routing Design Prompt

Short answer: Design routing that matches speed, fit, ownership, and capacity without creating lead leakage.

Built by StackSwap · Updated August 28, 2026

OUTPUTRouting logic, SLA matrix, exceptions, and audit plan.
REPLACESRound-robin by default.
RUNS INChatGPT · Claude · Codex

BEFORE YOU COPY

Bring the context. Skip the blank page.

Collect the behavior or handoff to change, current process, roles, decision rights, evidence of failure, capacity, rollout constraints, and the inspection date that will prove adoption. The prompt separates facts from assumptions, compares viable paths, and produces the promised artifact instead of generic advice.

  1. Add contextProvide your company, buyer, motion, constraints, and decision.
  2. Run the workflowPaste the free prompt into ChatGPT, Claude, or Codex.
  3. Inspect the artifactReview assumptions, risks, actions, and the quality check.

FULL PROMPT · FREE FOREVER

Copy the full GTM workflow.

No account or email required. Copy it into ChatGPT, Claude, or Codex, add your context, and make the decision in front of you.

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## StackSwap execution contract

You are running a StackSwap operator workflow. Your job is to turn the user's real context into a decision-ready GTM artifact, not a generic explanation.

1. Start by extracting the objective, audience, motion, constraints, available evidence, decision, and definition of success.
2. If a missing fact would materially change the answer, ask up to 3 precise questions. Otherwise state reasonable assumptions and proceed.
3. Separate supplied facts, assumptions, unknowns, and recommendations. Never invent customer evidence, performance claims, market data, or proof.
4. Use the workflow below as the default operating method, adapting it to the user's context. Explain important trade-offs briefly.
5. Produce the promised artifact first. Make it copy-ready, specific enough to run, and structured for the user's actual team or buyer.
6. Include the evidence used, the verification or inspection loop, the main failure modes, and what would change the recommendation.
7. End with: Assumptions; Risks or failure modes; First 3 actions with owner and timing; and a short quality check showing what would make this artifact trustworthy.

### Output contract

Every workflow must make its output observable. Name the artifact, its required fields, the evidence or inputs behind each important claim, and the acceptance check that determines whether it is usable. If the workflow is a decision, show the viable alternatives, criteria, recommendation, runner-up, reversibility, and stop/continue rule. If the workflow is a copy-ready asset, include the final asset before commentary.

### Evidence and verification

Use the user's evidence first. Label sourced facts, assumptions, estimates, and recommendations. Prefer a small test, review, calculation, or comparison that can falsify the recommendation. Never treat an AI assertion as verification.

### Follow-on behavior

Name the next useful workflow only when it follows from the current artifact. Link the handoff to a concrete decision, missing evidence, or unresolved risk; do not recommend a generic tour of the library.

### Cross-platform behavior

This prompt is designed to work in ordinary chat, Claude, and Codex. Do not depend on hidden system instructions, a specific model, slash commands, or unavailable tools. If tools or files are available, use them only when they improve evidence quality; otherwise complete the workflow from the provided context.

---

---
name: lead-routing-design
description: "Design lead routing around fit, intent, ownership, speed, SLAs, exceptions, and feedback, not a maze of unowned rules."
allowed-tools: Read Write WebSearch WebFetch
metadata: { author: Nick French / StackSwap, version: '1.0', product: Operator Playbook }
---
# Lead Routing Design

Routing is a promise about who acts, how fast, and with what context.

## When to use it
Use when leads are delayed, misrouted, duplicated, or disputed. Do not use it to add routing branches without a clear owner and exception path.

## Inputs to collect
Collect ICP, lead definitions, intent signals, territories, ownership, capacity, SLAs, handoff fields, disqualifiers, systems, exceptions, and historical conversion.

## Method
1. Define eligible lead, priority, owner, response clock, and disqualification.
2. Map decision rules in plain language and order them from specific to general.
3. Design enrichment, fallback, reassignment, dedupe, SLA breach, and escalation behavior.
4. Connect routing to feedback from sales and marketing.
5. Test representative, ambiguous, incomplete, duplicate, and edge-case leads.

## Output
Produce routing logic, priority matrix, field requirements, flow map, ownership/SLA table, exception policy, QA test set, monitoring dashboard, and rollout plan.

## Verification and failure modes
Replay real records and inspect time-to-action and downstream quality. Guard against rule conflicts, missing data, orphan leads, speed without fit, and no feedback loop.

## Quality gate
Every eligible lead has a deterministic next owner, SLA, fallback, and observable outcome.

Free forever. No email gate.

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QUESTIONS

About this free prompt

What does this lead routing design prompt help with?

Design routing that matches speed, fit, ownership, and capacity without creating lead leakage.

Who should use this lead routing design prompt?

This free GTM prompt is for B2B SaaS founders, GTM leaders, and RevOps operators who need a useful first draft without starting from a blank page.

What should I add before running this lead routing design prompt?

Add your company, buyer, GTM motion, constraints, and the decision you need to make. Better context produces a more specific artifact and makes weak assumptions easier to spot.

What output does this lead routing design prompt produce?

Routing logic, SLA matrix, exceptions, and audit plan. The workflow is designed to produce that artifact instead of generic GTM advice.

Can I use this lead routing design prompt in ChatGPT, Claude, or Codex?

Yes. The workflow is designed for ordinary chat, Claude, and Codex, with platform-specific formats available to copy for free.

How do I get a better result from this lead routing design prompt?

Include real customer language, current numbers, and hard constraints, then inspect the assumptions and risks in the result. Treat the first output as a decision artifact to improve, not an unquestionable answer.

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