Fractional GTM-AI · 1-month minimum
Put a senior GTM operator in your Slack — one who builds the machine, not just the slide deck.
Ten years closing and running revenue, now building the AI-native systems behind it. Coaching, copy, cold email, automations, agents, and full RevOps infrastructure — shipped in your channel, not handed over as a plan. Senior judgment and the hands to execute it, starting this week.
The throughline: I swap your rented, fragmented stack for one in-house, self-hosted GTM control center that you own — built with you, not handed off. The artifact we co-build is GTM OS: your cockpit, on your keys, that outlasts the engagement.
Max 3 clients at a time — the attention is real, not spread thin.
What you get
Your GTM operating system — in one channel.
Everything below is included. You’re not buying hours off a meter; you’re renting a senior operator who shows up where your team already works.
Strategy & coaching
Async-first access to a senior operator. Ask anything, any time — no meeting tax, no ticket queue, no SLA games.
What to build, what to buy, what to kill. Head-of-Revenue-level judgment when you need it, so your team stops guessing.
Send me your call recordings (Gong, Fireflies, Fathom) and get back a tactical teardown your reps can run on the next call.
I coach your team on messaging and I write the copy: landing pages, one-pagers, outbound, nurture.
I coach the strategy and write the sequences — subject lines, angles, cadence, deliverability. The craft behind millions of sent emails.
Build & automate
n8n, HubSpot, Clay, Apollo, Instantly. I don't hand you a diagram; I wire the workflow and hand back something that runs.
If it has an API, I connect it, and when no-code won't cut it I write the integration. I'll even build you an MCP server so your team, and the LLMs they use, can query your stack and run plays directly.
Domains, warmup, SPF, DKIM, DMARC, inbox placement, suppression and opt-out done to spec. The same multi-domain sending and deliverability backbone I built into a production outbound system from scratch.
Apollo, Clay, and Prospeo into your CRM, enriched and deduped, with agent loops that keep the targeting sharp. The sourcing engine behind millions of sent emails.
I help you scope the build, then either guide your team through it or build it myself. Your call.
AI-native systems
Not just the automations, the agents themselves: AI SDRs, reply-drafters, support and Fin-style agents, and internal copilots wired to your data. I run these in production (Intercom Fin, HubSpot Breeze) every day.
Lifecycle stages, churn and health scoring, revenue forecasting, attribution, and funnel reporting, wired into your CRM. The systems a Head of Revenue runs on, built around your data.
Dedup, golden records, and enrichment pipelines that collapse your CRM, product data, and Apollo or Clay into one source of truth you can actually trust.
Agents that deflect tickets and answer buyers mid-evaluation. I built an LLM-powered knowledge-base assistant and run Intercom Fin in production every day.
Pipeline, funnel, cohort, and forecast views wired to live data. Revenue reporting and attribution are my day job, and I built the analytics layer behind StackSwap.
And it keeps going — AI-search visibility (get cited by ChatGPT and Perplexity), onboarding and enablement, internal tooling. If it touches revenue, it’s in scope. You’re renting judgment and the hands to execute it, not a fixed menu.
Who you’re hiring
I’ve run the motion, and built the machine.
- Ten years carrying quota and running revenue orgs: BDR → AE → Director of Business Development → Head of Revenue. I’ve sat in every seat in the funnel.
- The receipts: a $2M+ outbound engine built from scratch, and a 40%+ demo win rate. The craft I coach is the craft I’ve personally run.
- I run HubSpot (+ Breeze AI), Intercom + Fin, n8n, Clay, Apollo, and Instantly in production every day — not in theory.
- I build the systems I’ll build for you. I shipped GTM OS — a self-hosted RevOps operating system running lifecycle automation, churn scoring, revenue forecasting, and AI outbound (with reply-reading and deliverability) across thousands of live accounts.
- And StackSwap — this site, its ~400-tool catalog, and the 17-tool MCP server that LLMs like Claude and ChatGPT call directly. The AI-native building I’ll do for you is the same work I do for myself.
- A recent build: I rebuilt a client’s cold-email engine around a weekly self-optimizing agent loop and doubled their positive-reply rate across 150+ campaigns.
- USAF KC-135 Crew Chief. WGU MBA. I show up and I ship.
Who this is for
A clean fit, or an honest no.
- You’re a lean B2B SaaS team (founder-led through Series A) that needs senior GTM firepower without standing up a six-figure BDR team and the tooling to arm it.
- You have more GTM work than people, and you’re done with advice you have to go implement yourself.
- You want AI-native systems built into your motion, not a deck about them.
- You want a pair of hands to run plays you’ll design. I bring the judgment, not just the labor.
- You need someone live in meetings all day. I’m async-first by design, and it’s why I’m fast.
- You’re shopping for the cheapest option. I’m priced like one senior operator, because that’s what you get.
Fractional vs. staffing a GTM team
The math is not close.
The real alternative isn’t one hire — it’s standing up a GTM team: six BDRs at roughly $1M/year in salary and benefits, plus ~$100K/year in tooling to arm them. One operator does the function that headcount and software was bought to do.
One price. One operator.
~$60K/year against a ~$1.1M/year GTM team (6 BDRs + tooling) — a rounding error for the function it replaces.
1-month minimum, then 30 days’ notice. Max 3 clients at a time.
Commit longer and the rate drops — 10% off a 3-month term, 15% off 6 months, 25% off 12 months. Same scope at every term; the discount is for committing up front. No setup fee, no per-seat pricing, no surprise line items.
How it works
Three steps to embedded.
30 minutes to make sure it's a real fit. If it isn't, I'll tell you — I'd rather lose the deal than take the wrong one.
I'm in your Slack or Teams. I audit your stack and your motion, and we pick the first wins worth shipping.
Async-first in your channel, working sessions when it matters, and I ship the builds — sequences, workflows, copy, coaching.
Questions
Before you ask.
Because someone who can close, write, and build automations is three hires in a market where each runs six figures. You get all three in one operator, this week, for a fraction of one of those salaries — with no benefits, equity, or severance risk.
Not here, because I cap it — max 3 clients at a time, so the attention is real, not spread thin across a roster. You get your own channel, scoped to your stack, async-first, which means faster turnarounds than a full-timer buried in standups. For a lean team that's more leverage per dollar, not less.
Both. I coach your team on calls and copy, and I build the sequences, workflows, and automations myself. The work ships from your channel — you're not left holding a to-do list.
HubSpot, n8n, Clay, Apollo, Instantly, and most of the GTM stack. If it has an API, I can wire it, and I run these in production every day. I also built GTM OS from scratch, a self-hosted RevOps platform that runs lifecycle, forecasting, integrations, and AI outbound, so wiring your stack is well within scope.
The initial term is one month. After that, 30 days' notice and we're done — no annual lock-in unless you choose a discounted term.
Yes. I plug into what you have and fill the gap, rather than rebuilding around me.
Either. I join yours in a dedicated channel so everything lives where your team already works.
Start here
Request a fit call
Tell me what you’re working on. I’ll reply within two business days with a 30-min slot — or an honest no if it isn’t a fit.
We only use this to improve the product.
No follow-ups unless you ask.