Lead source & intent

ZoomInfo

How StackSwap OS works with ZoomInfo

Layer SS OS on top of ZoomInfo exports to add proprietary stack intel and a buyer model trained on your wins — not the market average.

The data flow

ZoomInfo exportSS OSYour CRM

The intelligence layer ZoomInfo doesn’t provide.

ZoomInfo gives you zoominfo is a b2b contact database and intent data platform used by enterprise sales teams. Here’s what changes when you route leads through SS OS first.

Your model, not ZoomInfo's intent score

ZoomInfo's intent scores are built on behavioral signals aggregated across their entire user base — the same signals every other ZoomInfo customer in your category also sees. SS OS trains a scoring model on your specific conversion outcomes, so your fit scores reflect who actually buys from you, not who ZoomInfo thinks is researching your category.

Tech stack detection ZoomInfo doesn't provide

ZoomInfo's Technographics data is licensed from third parties and often months out of date. SS OS reads tech stacks from live job postings and signal data — which is where companies reveal what they're actually running right now.

Full-record buyer model training

ZoomInfo gives you rich firmographic data. Every ZoomInfo export that flows through SS OS trains your buyer model on that full record — industry, headcount, revenue band, title, seniority — plus the tech layer and your conversion outcome. Your model learns the complete profile of who converts.


How to connect ZoomInfo with SS OS.

01

Export your ZoomInfo list as CSV

Run your ZoomInfo search with your usual filters. Export the results as a CSV — include company domain, company name, contact name, title, and any firmographic fields you care about.

02

Upload to SS OS list enrichment

Drop the CSV into SS OS list enrichment. Map the domain column. SS OS reads each company's live tech stack, scores fit against your buyer model, and flags displacement angles.

03

Get an enriched CSV back — or push to CRM

The enriched file adds ss_detected_stack, ssos_fit_score, ssos_top_target, and ssos_opener columns to every row. Push directly to your CRM or export and use in your existing ZoomInfo sequence flow.

04

Buyer model trains on your ZoomInfo firmographics

ZoomInfo's detailed firmographic fields (industry, sub-industry, headcount band, revenue range) all train your buyer model. Over time, the model learns which ZoomInfo segments actually convert — so you can tighten your ZoomInfo search criteria based on real outcomes.


Concrete outcomes from running ZoomInfo through SS OS.

Ready to wire ZoomInfo into SS OS?

Join the Founders Club — $99 gets you 3 months of full access, 250 enrichment credits, 25% off the base for life, and direct async access to Nick to help you wire in your specific setup.

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