About StackSwap
Your best demo. Ready on demand.
StackSwap is Nick French's workshop behind the On-Demand Demo Room: a fixed-scope build that turns product recordings and repeated buyer questions into a guided buying experience.
What StackSwap is for
StackSwap builds one thing commercially: On-Demand Demo Rooms for software companies. The room turns a company’s product truth, recordings, repeated buyer questions, and next steps into a buying experience that works before the calendar.
The prompt library, research, comparisons, and free tools remain public front doors. They help operators do real work and show how StackSwap thinks. They support the workshop; they are not the company identity.
The operating principles
Useful over impressive
Every build should remove a real constraint and leave behind something people can use.
Evidence over theatre
Recommendations should distinguish facts, assumptions, and judgment instead of pretending certainty.
Owned capability over tool sprawl
The goal is not a bigger stack. It is clearer decisions, better workflows, and fewer rented surfaces.
Project over retainer
Define the boundary, build the useful surface, prove what changed, and hand it over.
Start with the work
Open the Paperless Pipeline build to see the work. If you want one for your product, connect with Nick and DM the words “Demo Room.”