Ethos

We don't sell your data. We use it to make your decisions better.

No surveillance playbook, no lead brokering, and no vendor kickbacks — we earn trust by utility, not by selling your attention.

The line we will not cross

We will never become a company that knows who you are and sells that knowledge.

Identity is not priced by the row. We model market structure, tool motion, cost pressure, replacement intent — never individuals weaponized for someone else's outbound list.

The vow

Our binding commitments

We will never sell individual leads. Your email, your company, your identity will never be packaged and sold to a sales team — not to partners, not to investors, not to anyone. The moment we sell an individual's information to someone who wants to cold-email them, we have broken the contract that makes this entire system work.

We will never share identifiable data with third parties. When we surface insights, they are aggregated, anonymized, and presented as patterns. "37% of mid-market teams are replacing their sequencing tools" is intelligence. "John at Acme is switching from Outreach" is surveillance. We produce the former. Never the latter.

We will never use dark patterns or monetize your data through ads. No gating basic usefulness, no pre-checked consent tricks. If a field exists, it is because it improves your output — not our ad graph. The warehouse exists for intelligence, not retargeting.

We report only at the aggregate level. Your data dissolves into the aggregate the moment it enters the warehouse. What emerges is signal, not surveillance.

We earn data through utility. Never through coercion. Never through extraction. That line does not flex when the business gets harder — it is the premise the whole architecture was built to serve.

The contract of consent

  • We don't sell your data
  • We don't spam you
  • You control what you share

Your work email is identity, not inventory. We use it sparingly — for updates and writing worth opening, not sequences, partner handoffs, or vendor spam. Industry, company size, role, stack, spend, evaluations: all yours to share or withhold.

What we collect: The tools you use. The prices you pay. Your industry, your team size, your goals, your migration intent — whatever you choose to enter to get better output.

Why: Every honest input sharpens overlap and pricing signal for the next operator. Better inputs improve the next baseline.

How we handle it: Aggregated. Anonymized. Surfaced as patterns — which tools are rising, which are declining, what real cost benchmarks look like at your size.

What we will never do with it: Read the vow above.

The future of market intelligence is not surveillance. It is service.

The premise: utility earns truth

Something has gone wrong with how this industry thinks about data — reckless harvesting on one side, total refusal on the other, operators stuck in the middle asked for numbers without a fair story about where they go.

We don't accept that premise. If you build something genuinely useful, people tell you the truth voluntarily. Not because they've been tricked. Not because a pixel fired. Because the tool they are using works better when they give it real information — and they can see the value of that exchange immediately, on their screen, in their results.

The data we collect is not scraped, inferred from browsing, or purchased from brokers. Every data point in our warehouse was entered by a human being, into a tool they chose to use, because it helped them make a better decision. There is no purer signal.

The case for crowd-sourced truth

One operator replacing ZoomInfo with Clay is an anecdote. A thousand unprompted moves, each captured when someone chose to fix their stack, is behavior at decision time — not a paid survey, not a vendor-commissioned brief.

We are early. The architecture is built, the tools are live, the warehouse is accepting submissions — but sample sizes are still small, and we would be lying if we claimed today's intelligence rivals a Zylo or Bessemer report built from billions in observed spend. Directional findings get checked against published research; precision scales with volume. Every honest audit moves the needle.

Your data is a gift. We build tools worthy of receiving it.

The flywheel: Useful tools → voluntary input → aggregated data → intelligence → premium insights → better tools → (repeat). Frictionless entry keeps it honest; paid depth keeps it solvent where computation and rigor demand it.

What this is not: A lead-generation company. A data broker. An advertising platform. A surveillance operation with a friendly UI.

What this is: An intelligence layer built on voluntary, high-signal data — pattern, not people — and a bet that understanding, earned through utility, outlasts models built on extraction.

We don't have all the answers yet. We have an architecture, a line we will not cross, and the work ahead: sharper signal as volume grows, funded without auctioning identity. The promises on this page are load-bearing, not decoration.

Nick French

Founder, StackSwap

April 2026

Building in the open — earning trust one stack at a time.

The intelligence layer starts with your stack.

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