CRM
HubSpot
SS OS auto-syncs enrichment intel to HubSpot custom properties — detected stack, fit score, and opener — on every company record.
The data flow
What SS OS adds
HubSpot gives you hubspot is an all-in-one crm, marketing automation, and sales engagement platform used by tens of thousands of b2b companies. Here’s what changes when you route leads through SS OS first.
Auto-sync to HubSpot custom properties
SS OS writes enrichment results directly to HubSpot company records as custom properties: ssos_detected_stack (the tool list), ssos_top_target (displacement angle), ssos_fit_score, ssos_monthly_recoverable (modeled spend), and ssos_enriched_at (timestamp). No manual export/import cycle.
Analyze CRM → seed the buyer model instantly
Connect HubSpot and click "Analyze CRM." SS OS reads your closed-won and closed-lost deals, extracts the firmographic and tech-stack patterns, and seeds your buyer model with the first training batch. Your model starts with real outcomes — not a blank slate.
CRM enrichment without leaving HubSpot's workflow
Segment a HubSpot list (e.g., "companies in ICP that haven't engaged"), push to SS OS enrichment, get the stack-intel layer added, and have it write back to HubSpot. Your CRM stays the system of record — SS OS just enriches it.
Intelligence sourcing routes directly to HubSpot
When SS OS surfaces a new prospect via intelligence sourcing (signal-driven), it can create the company and contact in HubSpot automatically, with all ssos_* properties pre-populated. New HubSpot records arrive pre-enriched.
Step-by-step
Connect HubSpot in SS OS settings
In your SS OS dashboard, go to Integrations → HubSpot. Authorize with your HubSpot account. SS OS will create the ssos_* custom properties in your HubSpot portal automatically — no manual field creation required.
Click "Analyze CRM" to seed your buyer model
On first connection, SS OS reads your existing HubSpot deals — specifically Closed Won and Closed Lost. It extracts firmographic and stack patterns from the underlying company records and seeds your buyer model with this historical signal. This is the aha moment: your model starts with 6–24 months of your actual conversion data.
Enrich existing HubSpot contacts
Create a HubSpot list — a segment of companies you want to enrich (e.g., open deals, cold contacts, re-engagement targets). Push the list to SS OS. Enriched results write back to HubSpot as ssos_* properties within minutes.
Route new SS OS leads directly to HubSpot
In SS OS intelligence sourcing, set your destination as HubSpot. New leads sourced from signals (tool detection, spend tier, company size) create directly in HubSpot with the contact, company, and all ssos_* properties pre-filled.
Use ssos_fit_score in HubSpot workflows
Now that every company record has a fit score, build HubSpot workflows on it: high-fit contacts (ssos_fit_score >= 75) enroll in your priority outreach sequence; medium-fit get a nurture flow; low-fit get suppressed from campaign spend.
What you get
Join the Founders Club — $99 gets you 3 months of full access, 250 enrichment credits, 25% off the base for life, and direct async access to Nick to help you wire in your specific setup.
Join the Founders Club →No card required to join the waitlist.
More integrations
Lead source
Apollo.io
Route Apollo leads through SS OS to add stack intel, fit scoring, and buyer model training before they hit your CRM.
How SS OS works with Apollo.io →
Enrichment & automation
Clay
Add SS OS as an enrichment step in your Clay table to get stack intel, fit scores, and buyer model training on every row.
How SS OS works with Clay →
Lead source & intent
ZoomInfo
Layer SS OS on top of ZoomInfo exports to add proprietary stack intel and a buyer model trained on your wins — not the market average.
How SS OS works with ZoomInfo →