Operator-grade comparison

Leadfeeder vs RB2B (2026): Company-Level (IP) vs US Person-Level (Cookie)

Leadfeeder and RB2B are both visitor identification tools — but they identify different things. Leadfeeder is company-level IP-based: “ACME Corp visited your pricing page”, global coverage, native CRM integrations. RB2B is US person-level cookie-based: “Jane Doe at ACME visited your pricing page”, US-only, individual rep outbound triggers. They're different categories on the same shelf — many mid-market teams run both for non-overlapping signal.

The structural difference (in one paragraph)

Leadfeeder reverse-IP-resolves anonymous traffic to company-level signal — global coverage, mature IP database, native CRM piping for ABM workflow. RB2B uses cookie / device-graph stitching to identify individual US visitors by name + email — person-level signal that fuels 1:1 SDR outbound. The category split: ABM signal (Leadfeeder) vs individual outbound triggers (RB2B). Many teams run both because the signals don't overlap and serve different motions.

Side-by-side comparison

Capability	Leadfeeder	RB2B
Identification grain	Company-level (IP-based)	Person-level (cookie / device-graph)
Geographic coverage	Global, EU-strong	US only
Output	“ACME Corp visited /pricing”	“Jane Doe (jane@acme.com) visited /pricing”
Free tier	Lite (100 cos/mo)	Free tier
Entry paid tier	€99/mo annual	$129/mo Pro
CRM integrations	5 native	Slack-first, CRM via Zapier
Best fit motion	Company-level ABM signal + CRM workflow	US individual outbound triggers

Want to try Leadfeeder?

Global B2B with CRM-piped ABM workflow → Leadfeeder.

Leadfeeder — IP-to-company visitor ID with native CRM integrations and bundled prospect database on Platform tier. Best fit when company-level signal + CRM workflow are the binding constraint.

Start with Leadfeeder →Affiliate link — StackSwap earns a commission if you sign up for Leadfeeder. We only partner with tools we'd recommend anyway.

How to pick

Where are your buyers? Global / EU → Leadfeeder. US only → RB2B (or Leadfeeder for company-level + RB2B for person-level).
Company-level or person-level? ABM signal + account routing → Leadfeeder. Individual outbound triggers → RB2B. Both → run both tools.
CRM workflow depth? Native CRM piping critical → Leadfeeder. Slack-first SDR motion → RB2B.
Budget? Both tools entry tiers ~$100-150/mo. Combined ~$200-300/mo at entry, pays back when both signals materially drive workflow.

FAQ

Leadfeeder vs RB2B — which one wins?

Different categories on the same shelf. Leadfeeder is company-level IP-based visitor ID — global coverage, native CRM integrations across 5 CRMs, bundled prospect database on Platform tier. RB2B is US person-level visitor ID — individual visitor names + emails + LinkedIn via cookie / device-graph stitching. They aren't direct competitors — they identify different things. Many teams run both: Leadfeeder for company-level ABM signal + RB2B for US individual outbound triggers.

Person-level vs company-level — which do I need?

Different shapes of work. Company-level (Leadfeeder) tells you 'ACME Corp visited your pricing page' — useful for ABM measurement, account routing, and high-fit account alerts. Person-level (RB2B) tells you 'Jane Doe at ACME visited your pricing page' — useful for individual rep outbound triggers and 1:1 outreach. The structural tradeoff: person-level is US-only and depends on cookie / device-graph stitching; company-level is global but coarser.

How does RB2B identification work?

RB2B identifies individual US visitors via cookie / device-graph stitching — the visitor must have engaged with another B2B site in RB2B's network previously, which is how RB2B knows their email + name. The structural advantage: precise US person-level signal. The structural limitation: doesn't work outside US (no EU / APAC coverage), and depends on RB2B's network having seen the visitor previously.

Cost comparison?

Different pricing structures. RB2B: Free tier, Pro $129/mo, Scale $429/mo, Enterprise quote. Leadfeeder: Lite free (100 cos/mo), Visitor ID €99-€1,199/mo (tiered by company IDs), Platform €399+/mo. At entry tiers RB2B and Leadfeeder land in similar $100-150/mo range; at scale RB2B's volume tier and Leadfeeder's Platform tier serve different motions and aren't directly comparable.

Should I run both?

Common pattern at mid-market and enterprise scale. Leadfeeder for company-level ABM signal (target accounts visiting pricing, content, demo pages — routed to AEs in CRM via Slack alerts). RB2B for US individual outbound triggers (specific people identified by name + email — fed to SDR outbound sequences). The two tools track different things and produce non-overlapping signal. Combined cost: ~$200-300/mo at entry tiers; pays back when both signals materially drive workflow.

Which has better CRM integration?

Leadfeeder. Native integrations with Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics + Slack + Google Ads. RB2B is Slack-first with CRM integration via Zapier — workable but not native. For deep CRM-piped workflows, Leadfeeder is the right shape; for Slack-driven SDR outbound triggers, RB2B is sufficient.

Geographic coverage?

Leadfeeder global (with EU strength from Dealfront roots). RB2B US-only currently. For EU / APAC traffic, RB2B doesn't identify visitors — Leadfeeder is the only option. For US-focused B2B teams running individual person-level outbound, RB2B is purpose-built.