Positioning & Messaging
Turn a fuzzy product story into a sharp market frame, message hierarchy, and proof plan.
STACKSWAP / GTM LIBRARY
Free GTM prompts for better work.
Copyable, operator-built prompts for GTM decisions, audits, and one-shot builds. Use them in Claude, Codex, Cursor, or ChatGPT with your own context.
Browse the library One email · Every prompt · Free forever
OPERATING LIBRARY● LIVE
100
operator workflows
PLATFORMChat · Claude · Codex
INPUTYour context, not generic advice
OUTPUTAn artifact you can actually use
THE STACKSWAP THESIS
Keep the judgment close. Use the infrastructure that fits—and change it when the work calls for it.
THE LIBRARY
Pick the GTM problem you need to solve.
Each workflow starts with a real operating problem and ends with a usable artifact—not a motivational paragraph.
100 workflowsCopy-ready · platform-flexible · operator-built
Category & Narrative Design
Create the category frame and narrative that makes a new or crowded market legible.
ICP Builder
Build an SDR-runnable ICP with tiers, disqualifiers, signals, personas, and a scoring rubric.
TAM / SAM / SOM Sizing
Size the market with explicit definitions, assumptions, and a reachable wedge.
GTM Motion Selection
Choose sales-led, PLG, hybrid, channel, or community motion against actual economics.
Cold Outbound Sequence
Build a signal-aware five-touch sequence with deliverability, copy logic, tests, and reply handling.
Signal-Based Outreach
Turn job changes, funding, hiring, and stack signals into prioritized outreach plays.
LinkedIn Outbound
Build a safe connection-to-conversation motion that complements email.
MQL → SQL Handoff
Define qualification, routing, SLAs, disqualification, and the feedback loop between marketing and sales.
Discovery Call Runner
Run discovery that separates real deals from polite interest using operator-grade questions.
Demo Script Builder
Build a discovery-driven demo around one buyer use case instead of a feature tour.
Multithreading & Champion Building
Map the buying committee and build internal advocacy before a single-threaded deal stalls.
Deal Negotiation & Closing
Engineer the path to signature with a mutual action plan and disciplined concessions.
Business Case & ROI Builder
Build the conservative economic case a champion can take to the budget owner.
Pricing & Packaging
Design pricing that captures value, anchors correctly, and creates expansion.
SaaS Metrics & Unit Economics
Compute the metrics that actually steer a revenue motion and identify the levers behind them.
Forecasting & Pipeline Review
Create a forecast process that surfaces slip before it kills the quarter.
Quota & Capacity Planning
Reconcile company targets with ramped capacity, coverage, territories, and hiring timing.
Customer Onboarding & Time-to-Value
Design onboarding around the activation moment that predicts retention.
Churn & Retention Engineering
Catch churn early with health signals, risk tiers, save plays, and renewal timing.
Expansion & NRR Motion
Build land-and-expand around whitespace, signals, ownership, and customer value.
QBR & Strategic Account Planning
Run account reviews that prove value, de-risk renewal, and surface expansion.
LinkedIn Content Engine
Turn one operator insight into a sharp post, optional carousel, and repurpose chain.
AEO Content Optimizer
Rewrite commercial content so AI search systems can understand, cite, and retrieve it.
Programmatic Content
Build useful programmatic pages without creating index bloat or thin content.
Reddit Thread Engagement
Find and answer relevant threads with an operator voice that earns qualified attention.
Founder-Led Sales → First Rep
Decide when and how to hand founder-led sales to the first rep without breaking the motion.
GTM Hiring Scorecards
Hire GTM reps against outcomes and observable behaviors instead of charisma.
Rep Ramp & Enablement
Create a measurable ramp with certification gates, coaching, and early-warning signals.
Comp Plan Designer
Design compensation that drives the behavior and economics the motion needs.
Sales Process Install
Install a usable sales process with exit criteria, ownership, and inspection.
GTM Stack Audit
Audit cost, redundancy, switching risk, and AI readiness across the whole stack.
Tool Selection & Build-vs-Buy
Choose the right tool—or decide to build, wait, or buy nothing yet.
AI & Headless Readiness
Grade whether a tool can actually be driven by an agent or is only AI-washed.
Vendor Due Diligence
Ask the questions vendors avoid about lock-in, implementation, AI claims, and viability.
SaaS Renewal Negotiation
Turn renewal timing into leverage with anchors, BATNA, and a concession map.
Stack Consolidation
Execute a stack reduction without breaking data, integrations, or the GTM motion.
AI-Native Operating Model
Map where AI should own judgment, where humans stay in control, and where systems remain rails.
GTM Experiment Loop
Turn a GTM hypothesis into a measured experiment with kill criteria and a decision date.
GTM Stack Architecture
Design a lean GTM control center around owned orchestration and rented infrastructure rails.
GTM AI Toolkit Builder
Assemble the smallest useful AI toolkit for a stage, motion, and team constraint.
Account Research Brief
Turn a company website, filings, hiring, and public signals into a fact-checked account brief.
Pre-Call Planning
Prepare for a first meeting with relevant business context, hypotheses, questions, and a clear win condition.
Post-Call Follow-Up
Convert notes or a transcript into a specific follow-up that earns the next meeting.
Call Transcript Coach
Grade a sales call against a defined rubric and turn the findings into the next practice reps need.
Discovery Call Roleplay
Practice discovery with an adaptive buyer persona that reveals information only when earned.
Objection Handling
Diagnose the real concern behind an objection and build a credible response without arguing.
Proposal Builder
Turn discovery evidence into a buyer-specific proposal that makes the decision easy to defend.
RFP Response Builder
Answer an RFP with traceable evidence, clear gaps, and a response strategy that avoids overpromising.
Mutual Action Plan
Back-schedule a complex deal from the buyer's decision date to signed agreement.
Deal Risk Review
Inspect an opportunity for evidence of a real, winnable deal before forecast time.
Win / Loss Analysis
Extract decision patterns from closed-won and closed-lost evidence without turning anecdotes into conclusions.
Competitive Battlecard
Build a useful battlecard around buyer decisions, proof, traps, and honest disqualification.
Buyer Persona Builder
Translate a target role into jobs, metrics, fears, triggers, language, and buying influence.
Jobs-to-be-Done Interview Guide
Design interviews that uncover switching moments, desired progress, and purchase criteria.
Voice of Customer Synthesis
Cluster interviews, calls, reviews, and tickets into language the market actually uses.
Message Testing
Compare positioning options against buyer clarity, relevance, differentiation, and proof.
Category Entry Strategy
Choose how to enter a crowded category without copying incumbent language.
GTM Launch Plan
Turn a product launch into a sequenced plan across audience, message, channel, enablement, and measurement.
90-Day GTM Plan
Build a focused first-quarter plan from stage, motion, constraints, and measurable outcomes.
Annual GTM Plan
Translate company goals into a sequenced GTM operating plan with explicit assumptions.
Marketing Campaign Brief
Define a campaign around a buyer problem, proof, distribution path, and measurable action.
Demand Generation Plan
Choose the smallest set of demand programs that can create learning and pipeline for the current stage.
Lead Nurture Sequence
Design a useful nurture motion that earns a next action instead of filling inboxes.
Outbound Account List Builder
Define a prioritized account list using fit, trigger, access, and evidence quality.
Personalized Email Research
Find one relevant reason to reach out and reject weak personalization before writing.
Cold Call Opener
Create a concise, permission-based opener rooted in a real problem and plausible relevance.
LinkedIn Message Sequence
Build a low-pressure LinkedIn conversation around relevance and timing, not automation.
Partner Channel Plan
Assess whether partners can create distribution and design a testable partner motion.
Pipeline Hygiene
Turn a messy pipeline export into clear next actions, stale-deal rules, and required fields.
CRM Field Design
Design the minimum CRM fields and definitions needed to operate the motion reliably.
CRM Migration Plan
Plan a CRM migration around data truth, workflow continuity, and rollback.
RevOps Incident Triage
Diagnose a revenue-system failure by separating symptoms, data issues, process gaps, and ownership.
Lead Routing Design
Design routing that matches speed, fit, ownership, and capacity without creating lead leakage.
Territory & Segmentation Plan
Allocate accounts and capacity against opportunity, coverage, fairness, and motion fit.
Sales Capacity Model
Model ramped capacity, conversion, coverage, hiring timing, and target attainment.
Sales Manager 1:1
Turn a rep's current reality into a focused coaching conversation and specific commitments.
Sales Coaching Plan
Build a targeted improvement plan from observed behaviors, not personality judgments.
Sales Interview Kit
Evaluate GTM candidates on evidence of doing the job rather than confidence in an interview.
First GTM Hire Readiness
Decide whether the next hire should be sales, marketing, RevOps, or no hire yet.
Customer Onboarding Email
Write an onboarding sequence that drives the first value milestone and clarifies ownership.
Customer Health Score
Design a health model that is explainable, actionable, and calibrated to renewal risk.
Renewal Risk Review
Inspect an account before renewal for value, relationship, usage, commercial, and competitive risk.
Customer Expansion Plan
Find credible expansion paths from customer outcomes, whitespace, and stakeholder change.
Customer Feedback Loop
Convert feedback into a prioritized product and GTM learning loop.
High-Intent Content Brief
Create a content brief that answers a specific buyer question and earns a next action.
Case Study Interview Guide
Run a customer interview that captures before, change, proof, and credible outcomes.
Content Repurposing Engine
Turn one source artifact into useful channel-native distribution without repeating yourself.
Website Conversion Audit
Diagnose whether a page makes the buyer's decision easier and recommends prioritized changes.
Landing Page Brief
Structure a landing page around a specific audience, decision, proof, and conversion path.
Pricing Page Audit
Evaluate pricing-page clarity, packaging logic, trust, friction, and buyer next steps.
PQL Motion Design
Decide whether product usage can create a responsible sales signal and design the handoff.
Marketing–Sales SLA
Define the handoff agreement that protects speed, quality, ownership, and feedback.
Forecast Call Agenda
Run a forecast meeting that tests evidence and changes decisions rather than collecting updates.
Board GTM Update
Turn GTM activity and results into a board update about learning, risk, and capital allocation.
GTM Dashboard Specification
Specify the smallest dashboard that answers the decisions the team actually makes.
GTM Experiment Prioritization
Rank experiments by learning value, expected impact, effort, and reversibility.
AI Workflow Risk Review
Assess an AI-assisted GTM workflow for hallucination, privacy, approval, and failure risks.
Prompt Library Builder
Turn a recurring GTM job into a reusable, tested, versioned prompt with examples and quality gates.
GTM Meeting Agenda
Replace recurring status meetings with a decision-oriented agenda, evidence review, and action log.
WHEN ONE-OFF PROMPTS STOP BEING ENOUGH