The Operator Playbook · 12 Claude Code skills for B2B SaaS GTM

Most GTM advice is theater.
This is the playbook an actual revenue leader runs.

The Operator Playbook is twelve Claude Code skills for B2B SaaS go-to-market: ICP, cold outbound, discovery, demos, pricing, comp, forecasting, MQL handoff, LinkedIn outbound, first-rep hire, AEO content, and Reddit engagement. Each skill produces a real artifact you could ship inside a working motion — not a generic template. Built by Nick French (BDR → AE → Head of Revenue, 10 years B2B SaaS GTM). Free ICP Builder skill below; full bundle $99 one-time.

Operator-grade frameworks
Drops into Claude Code in seconds
B2B SaaS-specific, not generic creator content
Free

Start with the ICP Builder

The first skill in the playbook is yours free. The ICP Builder produces a real, operator-grade Ideal Customer Profile — tiered, with disqualifiers, firmographic + technographic + behavioral signals, an economic-reality filter, persona map, and a 0–100 scoring rubric.

Most ICP docs are useless. This one disqualifies 90% of the market on the first pass and leaves you with an addressable target an SDR can actually run outbound off of.

If the ICP Builder is good, the other 11 skills are built the same way. Use it as the test of the bar.

Get the free skill

We’ll only email you when we ship new skills or run a sale. We don’t spam.

What’s in the Operator Playbook

Twelve skills. Each one produces a real artifact — sequence copy, ICP doc, comp plan, AEO rewrite, Reddit motion playbook — not a generic template.

01ICP Builder

Free

Builds an SDR-runnable Ideal Customer Profile. Tier 1/2/3 segmentation, disqualifiers, firmographic + technographic + behavioral signals, economic-reality filter, persona map, 0–100 scoring rubric.

02Cold Outbound Sequence

Builds a 5-touch cold outbound sequence that lands in inbox. Deliverability infrastructure (warmup, lookalike domains, SPF/DKIM/DMARC), TRIGGER → PROBLEM → VALUE → MICRO ASK copy framework, A/B plan, reply-handling SLAs.

03Discovery Call Runner

Runs a 30-minute discovery call that surfaces real deals from fake ones. Three-act structure, operator-grade MEDDPICC, the five highest-leverage questions including the status-quo test.

04Demo Script Builder

Builds a discovery-driven three-act demo (problem framing, ONE use case, close). Anti-tour. Stakeholder choreography for Champion + EB + End User + Blocker.

05Pricing & Packaging

Designs a three-tier pricing structure that maximizes ACV without killing inbound. Anchor logic, decoy effect, per-seat vs usage vs flat decision, expansion levers (40/30/20/10 mix), discount discipline, negotiation playbook.

06Comp Plan Designer

Designs a SDR/AE/AM comp plan reps will sell hard against. OTE, base/variable, quota math (4-5x OTE), accelerators, kickers, SPIFs, ramp policy, clawbacks. Single-page documented plan with signature line.

07Forecasting & Pipeline Review

Runs a weekly forecast that catches slip before it kills the quarter. Stage definitions with exit criteria, MEDDPICC-driven deal scorer, Commit / Best Case / Pipeline / Strategic categories, slip detection.

08MQL → SQL Handoff

Builds the marketing-to-sales lead handoff that stops 80% of MQLs from rotting. MQL definition (firmographic AND behavioral), sub-tiered routing (5-min / 1-hour / 24-hour SLA), disqualification picklist, feedback loop.

09LinkedIn Outbound

Runs a LinkedIn outbound motion that books meetings without LinkedIn jail. Connection-to-DM ladder over 21 days, the underrated content engagement layer, Sales Nav setup, account safety rules.

10Founder-Led Sales → First Rep

Decides when (and how) to hand founder-led sales to a first rep without breaking the motion. Readiness assessment, AE-vs-SDR-first decision, 14-component playbook handoff, 90-day ramp plan, founder transition.

11AEO Content Optimizer

Rewrites a B2B SaaS page so AI search engines (ChatGPT, Perplexity, Google AI Overviews) cite it inside synthesized answers. Chunk-rewrite plan, inverted-pyramid restructure, FAQ block, JSON-LD spec, branded-mention seeding plan, Reference Rate measurement.

12Reddit Thread Engagement

Builds a Reddit thread engagement motion that drives qualified profile clicks to your site without burning the account. 2-3 week account warmup, subreddit selection rubric, the link-in-profile play, bother-score for thread selection, operator-voice drafting framework, AI-assist mechanic compressing 15-min comments to 2 min, measurement and break-even check at 30 days.

Get the full Operator Playbook

All twelve skills. One zip. Drop into Claude Code, restart, done. Updates included when we ship new skills.

$99one-time

Instant download · No subscription · Updates included

Refund anytime if a skill doesn’t do what its description says it does.

Other packs charge $39 for 30+ generic skills. This is $99 for 12 skills written from operator scar tissue, each producing a shippable artifact.

FAQ

The StackSwap Operator Playbook is a paid bundle of 12 Claude Code skills built for B2B SaaS go-to-market operators. The skills cover ICP building, cold outbound, discovery calls, demos, pricing and packaging, comp plans, forecasting, MQL-to-SQL handoff, LinkedIn outbound, founder-led-sales-to-first-rep handoff, AEO content optimization, and Reddit thread engagement. The free ICP Builder skill is downloadable in exchange for an email; the full bundle is $99 one-time. Source: written by Nick French, 10 years B2B SaaS GTM (BDR → AE → Head of Revenue).

Claude Code skills are markdown files with YAML frontmatter that Claude Code loads to specialize its behavior. When you ask a question matching a skill's description, Claude loads that skill's instructions and runs them. The Operator Playbook skills trigger on operator-grade questions like "build my ICP" or "rewrite my outbound sequence" — no slash commands required.

Unzip the bundle. Drop each skill folder into your Claude Code skills directory: project scope at .claude/skills/<skill-name>/, or personal scope at ~/.claude/skills/<skill-name>/. Restart Claude Code so they load. Skills trigger automatically based on what you ask — no need to memorize slash commands.

Twelve skills: ICP Builder (free), Cold Outbound Sequence, Discovery Call Runner, Demo Script Builder, Pricing & Packaging, Comp Plan Designer, Forecasting & Pipeline Review, MQL → SQL Handoff, LinkedIn Outbound, Founder-Led Sales → First Rep, AEO Content Optimizer, and Reddit Thread Engagement. Each produces a real artifact (sequence copy, ICP doc, comp plan, AEO rewrite, Reddit motion playbook) — not a generic template.

Most skill packs are written by content marketers who have never run a GTM motion. The Operator Playbook is written by an operator with 10 years of B2B SaaS revenue leadership (BDR → AE → Head of Revenue). Each skill produces a real artifact you could ship inside a working GTM motion — sequence copy, ICP doc, comp plan, AEO rewrite — not a generic template. The frameworks come from running the motions, not reading about them.

Depth costs more than breadth. Other packs charge $39 for 30+ skills written generically. The Operator Playbook is $99 for 12 skills written from operator scar tissue, each producing an artifact you could ship inside a real GTM motion. If the math doesn't work, the free ICP Builder skill is enough to evaluate the approach before buying.

B2B SaaS founders, revenue leaders, RevOps, and SDR/AE/AM operators who already use Claude Code as a working tool. Especially useful if you're building a GTM motion from scratch or rebuilding one that stopped working. Not aimed at content creators, agency operators outside B2B SaaS, or anyone wanting generic 'AI productivity' tips.

AEO Content Optimizer rewrites a B2B SaaS commercial page (landing page, comparison, programmatic SEO, blog post) so AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Bing/CoPilot cite it inside synthesized answers. Output includes a chunk-rewrite plan, inverted-pyramid restructure, FAQ block, JSON-LD spec, branded-mention seeding plan, and Reference Rate measurement setup. Use when the page ranks but AI summaries cite competitors.

Only when we ship new skills or run a sale. No drip sequences, weekly newsletters, or "did you see our latest?" nudges. If you want updates, you get them; if not, unsubscribe in one click.

Yes. As skills get refined or new ones are added, customers get the updates at no additional cost. The "ship new skills" emails contain a re-download link to the latest bundle.

If a skill doesn't do what its description says it does, email nick@stackswap.ai with the issue and StackSwap will refund. The bar is "did this produce the artifact I expected?" — if no, full refund, no questions.

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